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TeamLab Co-Founder Toshiyuki Inoko on How He Went From High-School Prankster to an Architect of the Art World’s Experience Economy

Featured on artnet, Mar 19, 2021

From the time he was very young, teamLab co-founder Toshiyuki Inoko took pranking to another level. In one instance, he recalls rigging a floorboard at his school so that it spun when walked on, causing the walker to change direction. In another, Inoko transformed an entire classroom into an immersive experience using found wood and cardboard. He remembers his fellow students lining up by the hundreds, down hallways and stairwells, to see his room of tricks. (Excerpt from the text)

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