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Are Immersive Art Exhibitions Replacing Traditional Museums?

Featured on TOWN&COUNTRY, Mar 18, 2021

Already a fixture in Europe and Asia, digital art spaces are sprouting up across the U.S., promising immersive experiences that can transport viewers. The expansive, room-wrapping format of these shows riffs on an experience created by teamLab, an art collective based in Tokyo. In 2001, they debuted their landmark digital art technology, creating interactive rooms that grew into an eponymous museum in Tokyo, which opened in 2018. It had 2.3 million visitors its first year, the largest attendance for a single-artist institution in the world.(Excerpt from the text)

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