Catching and Collecting is fun, it's a way of learning, and part of life

When we were young, everyone was crazy about catching and collecting things.

Over the long history of humankind, which is said to be 6 million years, humans have survived by hunting and gathering until we started to farm and raise livestock 10,000 years ago. Of those 6 million years, about 5.99 million (99.8%) were spent physically exploring the forests with others, catching animals and gathering plants, thus causing our brains to evolve and adapt to this way of life. Humans have survived by exploring, by catching and gathering, by studying and learning. It is for this reason that we instinctively find the acts of catching and gathering to be fun.

Modern society is fast-changing and unpredictable. In order to cope with such a society, it is essential to continue learning over the course of our lifetimes. What is needed in the coming era is independent learning based on our own interests. In other words, we believe that voluntary learning based on one’s own interests is paramount.

Physically exploring with others, discovering and catching something, then taking the chance to research and broaden interests based on what was caught. This is what we have been doing naturally over the long course of human history.

For humans, catching and collecting is fun, it's a way of learning, and it's a way of living.